2016 2017-04-26T15:11:28+00:00


24 Hours in Farming 2016 was hailed a massive success, with #Farm24 being seen 112 million times.

More than 15,500 posts were made across social media and, despite stiff competition from the Olympics and A’Level results, #Farm24 trended in the top five on Twitter for most of the day reaching number two position at its peak.

The campaign, which was sponsored by NFU Mutual, was most successful on Twitter again this year but Snapchat, Instagram and Facebook were also being used throughout the day.

We think the award for the greatest staying power goes to Andrew Paterson in Scotland who was tweeting for a total of 23.5 hours (starting at 2.30am), when last minute baling followed by calving duties kept him busy all day and night.

Other key elements of this year’s 24 Hours in Farming were:

  • A National Lottery #Farm24 tweet featuring Olympic boxer Nicola Adams
  • A tweet from Defra Secretary Andrea Leadsom
  • Farmer Andrew Ward going to extreme lengths to highlight the issue of rural crime
  • Farming personalities Adam Henson and Amanda Owen both joined in
  • As well as farmers, the whole industry took part from Defra, to the farming unions, research units, agricultural businesses and advisors, farmers right down to work experience students
  • The campaign being picked up by national and local media across the country

Total number of tweets over 24hours


#Farm24 hashtag Twitter impressions


Total number of contributors over 24hours


Whether you are a farm, agricultural business or farming organisation, please take a few moments to tell us what you will be doing on August 10, 2017 to take part in 24 Hours in Farming and we will help publicise it for you.

#farm24 event registration